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Web
site optimization project for Dripping
Springs Texas Chamber of Commerce. This project
focused on increasing the search results for several keyword
phrases on major search engines such as Yahoo, MSN and many
others. Top 10 results were accomplished for three different
core phrases pertinent to Dripping Springs - a huge increase
over previous search results.
Only
a few months ago, a search for the Dripping Springs Chamber
web site on Yahoo, MSN, and other major search engines came
up with limited success on what should have been several core
keyword phrases. At the request of the Chamber, an extensive
overhaul of key web site components was performed by Kat &
Dog Communications. Successful search results are now working
in favor of the Chamber’s web site, per the following
“non-sponsored” results compiled on January 13,
2005:
Search phrase: Dripping Springs Chamber
Yahoo
: #1 listing for DS Chamber web site
MSN
: #1 listing for DS Chamber web site
Ask.com
: #1 listing for DS Chamber web site
HotBot
: #1 listing for DS Chamber web site
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Search phrase: Dripping Springs Texas
Yahoo : #3 listing for
DS Chamber web site
MSN : #3 listing for DS
Chamber web site
Ask.com : #10 listing
for DS Chamber web site
HotBot : #3 listing for DS Chamber web site
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Search phrase: Dripping Springs
Yahoo : #7 listing for DS Chamber web site (out of
271,000 results)
MSN : #9 listing for DS Chamber web site (out of 1,521,559
results)
Ask.com : #7 listing for DS Chamber web site (out of
of 171,000 results)
HotBot : #7 listing for DS Chamber web site (out of
54,587 results)
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A research study conducted by Nielsen/NetRatings for SearchEngineWatch.com
in June, 2004, showed that out of the 15 major search engines
studied, Yahoo (#2 most used), MSN (#3) and AskJeeves (#5)
accounted for 45% of all “search specific” traffic.
Kat
& Dog has made significant progress making the Chamber
web site easily findable by anyone searching for online information
about Dripping Springs, Texas. When optimizing a web site,
the goal is a “first page,” Top 10, or higher search
result on the major search engines for a single key
phrase. Factoring in the similar “first page” results
the Chamber is registering on Overture (#6 most used) and
Lycos (#9 most used) search engines, the Chamber is attaining
a 50% reach of all “search-specific” traffic for
the above three core search terms for Dripping Springs.
If
one considers the shear number of results for such a generic
phrase as "Dripping Springs," the ability to click
through to the Chamber site from the first results page of
these search engines is a huge positive. All of this bodes
well for increased site traffic from potential customers and
visitors to the Dripping Springs area.
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